THE WESTFIELD FAIR
This annual Western Massachusetts fair needed new ways to market their events. In past years posters, radio, and newspaper ads were a sufficient form of marketing. With a fast-paced society gone digital, past marketing techniques are too outdated.
The Westfield Fair was provided with a redesigned website and social media management for upcoming events. Facebook marketing campaigns incorporated boosted posts that increased users knowledge of the fair and increased numbers for turnout.
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