Developing a Company Mission – What Makes You Different
We understand the process in both building a business and balancing projects for clients. The beginning stages of business development are tricky, but there is little room for error. As a mission-driven startup making moves in an online world, the level of importance regarding goal setting increases astronomically.
It takes time to figure out what differentiates you as a business compared to all the others. It is a critical problem to solve when becoming successful. If you become stagnant and blend into other businesses, you won’t be remembered.
Once you have this figured out, you can approach all aspects of your business from the perspective of why you do business the way you do it, not just what you are doing.
So how do you create an authentic, purpose-driven company – and the marketing that comes with it? Start with these areas.
Unite behind one vision
Belief in the business and what its values are should stay rooted at the top. Successful businesses have strong visionary leaders whose confidence and values are instilled within it.
Great leaders express their enthusiasm to their employees, have a gift for embedding their confidence and passion for the business, and they have the ability to be a motivator for everyone to inherently strive to do more.
If your market notices that you are among those few businesses who recognize their goals and implement them in each thing you do, you have already succeeded. It is important for your demographic to notice how loyal, dedicated, and trusted you are as you make your way to being the best business you can be. The more who understand they are participating in a competitive, and reliable crusade, the more growth you will see.
Get your story together
Adopting your mission and understanding what makes you unique is the first step for any startup. If you’re not sure what exactly you are representing, craft it out. Marketing for your company isn’t just about what you do, it’s about who you are and what makes you different.
Think about crafting a mission statement. The idea is to come up with a long term vision for the business, and to understand who you are and where you are going. This ensures the whole team is on board with the idea and can stay on track, always knowing the inside goals.
Here’s part of what they believe at Apple:
“We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex.”
At Apple, they succeed because they all truly believe in what they’re doing.
Hire the right people
Finding those who are a great fit with your purpose and company mentality gets you to grow bigger. People who truly believe become ambassadors – without even trying. They’re word-of-mouth marketing for your company and its ideals and philosophies.
Hiring the wrong people is even harder, though. It can rock your staff and offset the company’s growth and development. If your mission is clear, during the hiring process develop a series of questions to see whether the candidates relate, and show interest in those same visions.
Brand ambassadors develop, and build, a culture that adopts success. It is essential to build a team of people working towards the same goals and driven by shared values.
Work it into your marketing campaigns
You won’t succeed if you don’t believe in what you’re doing. But rally around a message, vision, mission, and wrap that all together with your business goals, and you have powerful, purposeful marketing.
Now that you have this purpose and culture set up within your organization, what should you do when it comes to your actual marketing programs? You literally wrap it into every facet of your marketing strategy and tactics.
Doing this in a thoughtful fashion will help your business stand out – not only for what you know, but for what you truly believe in. And that capacity is crucial in making your marketing message stand out to relevant audiences.
Written by: Tacy Cresson